Potential customers use keywords when they are looking for something on the internet. The only way they will find your offerings are if you are top ranked for those keywords and combinations thereof, to include any phrases associated with your products. Many firms will explain to you a great and varied amount of factors when sizing you up for the typical "keyword analysis". What most firms won't explain to you is that if they don't have any experience retailing to customers just like yours then there is little chance they have the ability to select the most effective "sales trigger" keywords for your business and will rely on simple overture keyword tool searches.
While keyword search tools do provide some valuable insight into possible traffic potential for target keywords, they can not tell you the combinations needed to provide that traffic nor how to understand the subtleties of retail.
Search engine companies actively takes steps to ensure that no one SEO can dominate the search results for any particular keyword just because they know how. Although in a few cases it can be done for short periods of time, once noticed the search results are changed and the site may be sandboxed or throttled to limit the number of results it appears in. The reason is that search engine companies that use pay for placement business methodologies can not allow SEO's to outrank paying customers and will not allow keyword domination under any circumstance unless the dominating result is also an expected and acceptable result. Example of such a result would be: Searching for "Soda" and getting a result for "Coca-Cola". Even as there are now hundreds of thousands of "soda" results, none will be allowed to overtake the "Coca-Cola" ranking until they either dominate them in real life and become an acceptable result or pay to gain placement for the word "soda". Now this is unfortunate but has to be that way until someone complicates SEO to the point where there are so many parameters that no one could ever find a way to achieve keyword dominance. Luckily for the search companies and most SEO firms there are less than 500 top Search Engine Optimization specialist worldwide capable of keyword dominance currently. VBM is capable of achieving keyword dominance. While we can not say how long it will last for a single word, we can say that for 2 and three word combinations and phrases you can remain unchallenged indefinitely as ALL of our current customers will attest.
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